Data Protection & Privacy
At 1st UK Car Rentals, we understand that your data is as valuable as your time. We are committed to processing your information with absolute transparency, security, and integrity.
1. Introduction & Data Controller
This Privacy Policy applies to all users of the 1st UK Car Rentals website and services. 1st UK Car Rentals is a trading style of The Car Rental Centre. We are the "Data Controller" of your personal information, meaning we determine how and why your data is processed.
Our registered office is located at 152-160 City Road, London, EC1V 2NX, United Kingdom. We are registered with the Information Commissioner's Office (ICO) in the UK.
2. The Data We Collect About You
We collect, use, store and transfer different kinds of personal data which we have grouped together as follows:
- Identity Data: Includes first name, last name, username or similar identifier, and date of birth.
- Contact Data: Includes billing address, delivery address, email address and telephone numbers.
- Driver Data: Includes driving licence details, DVLA check codes (for UK residents), and passport/ID numbers.
- Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.
- Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, and operating system.
3. Legal Basis for Processing
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Contractual Necessity
Where we need to perform the contract we are about to enter into or have entered into with you (i.e., fulfilling your car rental booking).
Legitimate Interests
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Legal Obligation
Where we need to comply with a legal or regulatory obligation (such as tax records or police enquiries).
Consent
Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you.
4. International Transfers
Since we operate a global network of over 12,500 locations, we may share your data with partners outside the UK. This includes:
- Rental Partners: Various rental providers.
- Tech Providers: Cloud storage and booking infrastructure partners, primarily located in the United Kingdom, but also in USA, Germany, Japan, Australia, Brazil, Canada, Singapore, India, France, South Africa, Netherlands, United Arab Emirates, and Ireland.
Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: (a) We will only transfer to countries that have been deemed to provide an adequate level of protection, or (b) We use specific contracts approved by the UK government (Standard Contractual Clauses).
5. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.
Our London City Road Headquarters is monitored 24/7 with both physical security and advanced digital firewalls to protect the core booking servers.
6. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data:
Request Access
Commonly known as a "data subject access request". This enables you to receive a copy of the personal data we hold about you.
Request Erasure
This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.
Object to Processing
Where we are relying on a legitimate interest and you feel it impacts your fundamental rights and freedoms.
Request Restriction
This enables you to ask us to suspend the processing of your personal data in specific scenarios (e.g. while verifying accuracy).
7. Contact Information
If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact our Data Protection Officer using the details set out below:
1st UK Car Rentals
152-160 City Road
London, EC1V 2NX
United Kingdom
Email: privacy@1st-ukcarrentals.co.uk
Telephone: 0207 1172 876